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  • Jessika Noda Ofiyai

Unboxing Holiday Corporate Gifting Trends of 2023

Updated: Aug 15, 2023

Open gift box with italian food items

As the festive season quickly approaches, you might find yourself wondering: What makes a gift truly memorable? Is it the price tag or perhaps the brand name? At Giftagram, the answer isn't that simple. What transforms a simple gift into a cherished memory is the thoughtfulness put into its selection, the anticipation built around its arrival, and the deep-seated connection it fosters. This year, we're seeing a shift in holiday gifting trends that perfectly encapsulates this sentiment. In this post, we'll be diving into some of these significant trends - Thoughtfulness Unboxed, Approachable Luxury, and Layered Connections - each of which redefines the corporate holiday gifting experience.

“A gift is a representation of your company, the extra layer of thoughtfulness, attention to social responsibility, and best-in-class quality adds a special touch”

- Nicole, Partnership Manager at Giftagram

Festive Surprises, Thoughtfulness Unboxed

A curated gift set of olive oil, chocolates and salad tossers.

This holiday season, gifting is about more than just the gift itself; it's about creating a memorable unboxing moment that leaves a lasting impression. The art of curating a gift requires thoughtfulness, care, and a deep understanding of the recipient, each of which adds value beyond the material worth of the gift itself. Imagine this: Your recipient opens a gift that isn't just one item, but a collection of thoughtfully chosen pieces that reflect their personality and tastes. A gift where every item tells a story, a connection, a thought. That's the magic of curated holiday gifts. The surprise and delight sparked by these gifts? That's what we call Thoughtfulness Unboxed.'

Hand-curated gifts aren't just about picking pretty things and throwing them together. They're about the time, effort, and care that goes into choosing each item. They're about reflecting the recipient's interests, hobbies, and passions. It’s this personal touch that says: "I see you. I understand you. I value you." And in the business world, that translates to stronger, more genuine relationships. It bridges the gap between business and personal, creating connections that are far more meaningful and long-lasting.

The Gift of Approachable Luxury

A collection of gifts of a stainless steel water bottle, a blue and green pen, a candle in grey vessel and a crystal lice bucket

When we talk about corporate holiday gifting, there's often this preconceived notion that to make a mark, the gifts have to be pricey or extravagant. But let's be real. The past couple of years have taught us to be mindful and smart about our expenses. And this has certainly trickled down into how organizations approach holiday gifting. The good news is, a tighter budget doesn't have to mean a compromised gifting experience.

This holiday season, we’re seeing a trend in approachable luxury gifts. It's about finding that sweet spot where luxury meets affordability. Think of it as gifting a small piece of indulgence - an exquisite trinket or a gourmet treat - that doesn’t drain the bank. These gifts come from brands we respect, and who are known for their quality, but are at an accessible price point. This trend ensures that, even with tighter purse strings, we can still make our employees, clients, and partners feel truly valued, indulged, and part of something exclusive.

Let's not forget, a meaningful gift isn’t always about the price tag. It's about the feeling a gift gives to the recipient. It's about the thought and care that goes into selecting the perfect item, and delivering a message of appreciation. So, even with budgets being tighter this holiday season, remember - a meaningful and luxurious gifting experience is still very much within reach.

Digital Touchpoints: A Hybrid Gifting Experience

A computer showing digital touchpoints next to an open gift box with italian treats.

There's a wonderful anticipation that comes with gifting - a delightful suspense that starts way before the physical gift is even delivered. Integrating the digital and physical realms of gifting creates a holistic holiday gifting experience from start to finish, providing a unique and unforgettable journey that transforms holiday gifting into an immersive experience. From the moment a digital notification pings into the recipient's inbox, the gifting journey begins. It’s like a drumroll, setting the stage for an unforgettable unboxing moment.

The personal touch is woven throughout the gift experience. Digital messages are tailored, infused with warmth and thoughtfulness, building anticipation for the physical gift to come. This seamless integration of digital and physical elements not only amplifies the gifting experience but also deepens the connection between the giver and the recipient. It's about creating lasting impressions, ones that linger even after the holiday festivities. Incorporating a digital gifting experience allows for highly personalized interaction that can sometimes be missing in traditional gifting. Now, when the unboxing moment finally arrives, it's more than just opening a gift; it's about experiencing a story - one that is beautifully layered and thoughtfully curated. As we head into this festive season, remember that the gifting experience isn't just about the 'what'; it's about the 'how'. And with Layered Connections, we're making each moment - digital or physical - count.

In wrapping up (pun intended), keep in mind that the real magic of holiday gifting lies not in the material value of the gifts but in the thoughtful gestures, the luxurious experiences made accessible, and the multi-layered connections they foster. As we gear up for the holiday season, remember that a gift is more than just an object; it's a story, an experience, and, most importantly, a token of appreciation and care. This year, let's move away from the one-size-fits-all approach. Let's Unbox Thoughtfulness, embrace Approachable Luxury, and forge Layered Connections to create an unforgettable holiday gifting experience. After all, the joy of gifting lies as much in the giving as in the receiving. And isn't that what the holiday spirit is all about?

Discover more of this year’s top gifts with our Holiday Gifting Trend Report.

Experience the Giftagram Difference

Giftagram makes it easy to show appreciation through memorable unboxing experiences. Their full-service corporate gifting platform allows users to effortlessly send gifts, manage delivery progress, and track spending. Choose from thousands of premium and best in-class gifts, hand picked by their curation team. Click here to learn about plans and pricing.


Corporate gifting made easy

Track and manage gifting campaigns company-wide with the GiftCenter platform.

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