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  • Jessika Noda Ofiyai

How Happy Employees Affect Your Bottom Line

Updated: Aug 16, 2023

three happy female employees meeting

It’s no secret that happy employees can significantly contribute to a company's success. But have you ever wondered exactly how much of an impact your employee’s happiness has on your bottom line? Let’s dive in and explore this connection.

From a logical standpoint, it makes sense: happy employees are more likely to provide exceptional customer service, which, in turn, can lead to increased customer satisfaction and revenue growth. This seems straightforward, but quantifying this relationship can be challenging. In recent research, a study conducted by the Harvard Business Review, has begun to shed light on this complex issue.

In their study, researchers used internal data from a large global retail brand to investigate the correlation between employee happiness and business outcomes such as revenue and profits. They focused on the roles of customer-facing employees and analyzed three years of detailed employee and financial data from over 1,000 brick-and-mortar locations across the U.S.

The results were remarkable: researchers established a clear link between employee satisfaction and revenue. A store that moved from the bottom to the top quartile in terms of employee experience metrics could increase its revenue by over 50% and its profits by nearly as much.

"HR should finally be able to shed its age-old “cost-center” reputation and start stepping up to its rightful place — a strategic function that drives both customer experience and revenue.”

Investing in employee happiness isn't just a noble cause, it can also have significant business benefits:

Increased Productivity: Happy employees are more productive. A study from Oxford University’s Saïd Business School found that happy employees are 13% more productive than their unhappy counterparts. This isn't because they work longer hours but because they are more engaged and effective in their work.

Stronger Client and Customer Relationships: Happy employees can create stronger relationships with clients, leading to better customer retention and increased revenue. The employee's mood can affect the client's impression of the company, impacting their likelihood of returning and recommending the business.

Higher Retention Rates: Unhappy employees are more likely to leave, which can be costly for companies due to recruitment, training, and the dip in productivity as new hires get up to speed. Investing in employee happiness can therefore reduce these costs and improve morale.

So, what does this mean for businesses like yours? And how can a platform like Giftagram assist you in fostering employee satisfaction and, consequently, customer satisfaction?

Giftagram: Boosting Employee Happiness, One Gift at a Time

At Giftagram, we firmly believe in the positive impact happy employees have on a company’s bottom line. We have designed our corporate gifting platform not only to ease your gifting process but also to contribute to employee happiness and engagement. Our platform offers custom in-house curation for corporate gifting programs, allowing you to show your employees that you value their hard work and dedication, without gimmicky swag.

Fostering Employee Engagement

By engaging your employees through thoughtful gifting, you can increase their job satisfaction, making them more likely to provide exceptional service to your customers. This positive interaction can lead to increased customer retention and acquisition, directly impacting your bottom line.

The Giftagram Dashboard: Streamlining the Gifting Process

With Giftagram's easy-to-use dashboard, you can manage your gifting program effortlessly. This enables your HR, sales, or customer success executives to save time and focus more on their core responsibilities, further boosting their job satisfaction.

Custom Curation: Making Every Gift Count

Our in-house curation team allows you to make each gift unique and personal, enhancing their gifting experience. A well-chosen gift can make your employees feel valued and appreciated, contributing to their overall job satisfaction.

The Bottom Line: Happy Employees, Happy Customers, Increased Profits

Investing in your employees' happiness can have a significant positive impact on your bottom line. By enhancing the employee experience, you can drive customer satisfaction, leading to increased profits. Giftagram’s corporate gifting platform makes it easy for you to foster employee happiness, ultimately benefiting your bottom line.

Investing in employee happiness is not just an expense, it's a strategic business decision that can lead to increased productivity, better collaboration, stronger customer relationships, and lower turnover. It's an investment that can yield significant returns in the long run.

Experience the Giftagram Difference

Giftagram makes it easy to show appreciation through memorable unboxing experiences. Their full-service corporate gifting platform allows users to effortlessly send gifts, manage delivery progress, and track spending. Choose from thousands of premium and best in-class gifts, hand picked by their curation team. Click here to learn about plans and pricing.


Corporate gifting made easy

Track and manage gifting campaigns company-wide with the GiftCenter platform.

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