• Katiya Baker

Brand Spotlight: BAGGU


Rocking a reusable bag that signifies your commitment to the environment and represents your personal style has become the norm in a more eco-conscious society. Just like any accessory, it's an easy way to elevate your style, add personality to your look, and a way to express yourself. Enter, BAGGU. A simple, playful brand for everyday living. Sustainability has been the core of BAGGU’s mission since they started making reusable shopping bags back in 2007, in Brooklyn, New York. Former J.Crew Designer and Founder of BAGGU Emily Sugihara was named one of Fast Company’s

Most Creative People.


Giftagram has always been focused on continuously improving sustainability efforts since our inception in 2014. Our highly curated marketplaces are a collection of products from vendors who represent many different causes including sustainability, making BAGGU a natural fit. Their wide range of reusable bags and accessories make a great gift for employee onboarding, recognition and sustainable gift sets for clients.


BAGGU’s sustainability efforts are focused on the elimination and minimization of waste in their operations and production processes, in addition to minimizing the use of plastic bags. In BAGGU’s specialized construction process, the reusable bags are assembled from one continuous piece of recycled nylon material, with the neck of the bag used to construct the carrying pouch. This reduces waste while increasing durability. As BAGGU has grown over the years, they are continuously striving to better implement this design idea across their entire product line and commit more resources to operating and addressing sustainability throughout the company. Their Sustainability Team includes members from all of their departments who meet on a monthly basis to ensure alignment across the organization.


Designing for sustainability goes beyond using sustainable materials (which BAGGU also does) but it also means designing them to last and to minimize waste. BAGGU wants every bag they make to live a long, productive life so they prioritize quality, ensuring materials and construction hold up over time and age with character. They avoid chasing trends and want items to feel timely and relevant and stay true to their creative vision. Outside of reusable bags, BAGGU also creates hats and accessories, socks, homegoods, and more, all with the same thoughtfulness in sustainability.



As a company, BAGGU is guided by a simple but unwavering principle: Do the right thing. But what is the right thing for BAGGU?


Starting from their Spring 2022 collection, all of their ripstop nylon styles - including their signature reusable bags are made with 100% recycled materials. BAGGU’s heavyweight nylon styles are made with 50% recycled material. They use recycled nylon filament yarn produced from pre-consumer waste, which means saving scrap materials from being landfilled, and in turn helping conserve petroleum resources and reduce greenhouse gas emissions.


With online sales increasing, BAGGU wanted to be mindful of the sustainability of their packaging materials and the shipping process for their products. While plastic poly bags are not the most environmentally friendly, it is the best way to make sure their products arrive undamaged to their warehouse and to their customers. Although it’s not a perfect solution, the impact from poly bags is ultimately less than that of discarding lots of dirty, damaged products. The team does their best to use them as sparingly as possible, packing multiple products in shared polybags for shipment to their warehouse and customers. The polybags are also certified 100% biodegradable, which means they

biodegrade in landfills. The polybags do what is needed to protect the item without compromising shelf life (unless placed in an active microbial environment, such as a landfill), and once they enter a landfill, an additive used in the bags attract microorganisms which decompose them.


BAGGU makes a great addition to any gift package whether you are focused on sustainability, fashion or function. From employee gifting to corporate client gifts you will be sure to make someone's day with their wide range of styles and designs. Giftagram is dedicated to creating memorable gift packages with products that support companies who do their part to take care of our planet. Let us know what is important to you and we will deliver.



Giftagram makes thoughtful gifting easy. It goes beyond just sending a gift. With over 1,000’s of curated gifts, unique expertise to create custom gifting programs while using Giftagram’s simple platforms with CRM, HRM and SSO integrations, Giftagram is here to work with you to increase client retention and satisfaction. Customizable dashboards, reporting and gift order tracking with personalization built into the platform, it’s never been easier to send out gifts.



Need more gifting inspiration this holiday season? Check out Giftagram's Holiday Gift Guide highlighting the top gifted gifts.




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Track and manage gifting campaigns company-wide with the GiftCenter platform.