The holiday season is an opportunity to show appreciation and strengthen relationships through thoughtful gifting. However, the process can be filled with challenges like last-minute rushes, budget constraints, and the struggle to find the perfect gift.
Here's our five-step guide to navigating the complexities of corporate gifting and ensuring a successful holiday season.
1. Know your Workback Dates
When it comes to corporate gifting, early planning can't be stressed enough. Starting several months in advance gives you ample time to thoughtfully select, procure, and deliver gifts on time. Beyond just selection, early planning helps you secure the best gifts for your recipients. As the holiday season approaches, prices can fluctuate and availability can become a challenge - especially if you’re purchasing from local small businesses. Additionally, logistics is another aspect that requires prior consideration. The holiday season is the busiest time of year for shipping companies like UPS and FedEx, which typically leads to longer shipping times and delayed deliveries. If your gifts are destined for international or remote locations, shipping times can be significantly impacted, so always factor that into your planning.
2. Recipient choice
In the world of corporate gifts, offering recipients the choice of their gifts is an emerging trend we’re seeing more and more. This approach not only minimizes waste but also personalizes the gifting experience. When recipients have the liberty to choose, they are more likely to select items they will actually use and appreciate, making the gift more meaningful. This method also conveys thoughtfulness, as it shows you care about what the recipient would genuinely like and find useful.
3. Selecting Meaningful Gifts
The gift you choose should be a reflection of your company's values, mission, and brand identity. This resonance adds an additional layer of meaning to the gift. However, quality should never be compromised. A high-quality gift speaks volumes about how much you value the relationship you have with the recipient. If you’re looking to go above and beyond, personalization adds a unique touch that can set your gift apart from others; even a handwritten note or a small, personalized message can make a big difference. And remember, gifts that are functional and can be used in the recipient's daily life are more likely to be well-received.
4. Use Branding Wisely
Long gone are the days when slapping your company logo on everything was considered good branding. Today, subtlety and thoughtfulness are key. If branding is essential, consider focusing it on the packaging or choosing items where a small, tasteful logo would be appropriate. Some companies even opt to pair a branded item with a non-branded one to strike a balance, ensuring the gift feels personal rather than promotional.
5. Gift Themes
In the ever-evolving landscape of corporate gifting, several trends are shaping 2023. One trend is 'approachable luxury,' which emphasizes high-quality, curated gifts that exude luxury without being overly extravagant. 'Homegrown treasures' is another trend gaining momentum; it encourages supporting local businesses and offers a platform for unique, handcrafted products. In today's increasingly environmentally conscious world, 'sustainability' is more than just a buzzword; it's a responsibility. Eco-friendly gifts and materials are becoming increasingly popular. Lastly, 'tech-savvy gifts' are on the rise; these incorporate the latest technological innovations and offer a modern twist to traditional gifting.
Navigating the intricacies of corporate holiday gifting doesn't have to be a stressful experience. With thoughtful planning, a focus on quality and personalization, and an eye on the latest trends, you can transform it into an opportunity for meaningful relationship-building and brand enhancement. This year, make your holiday gifting season a memorable one.
Discover this year’s top gifts with our Holiday Gifting Trend Report.
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