Seamless Employee Onboarding: Mistplay's Strategic Gifting with Giftagram
The challenge
Mistplay, an innovative gaming company, was eager to make an impactful first impression on their new hires, particularly those working remotely across the USA and Canada. They envisioned a personalized onboarding experience that went beyond the conventional, aiming to create deeper connections with their employees from day one. The goal? To kickstart the employee journey with a positive interaction—a welcoming gift that not only embodied the essence of Mistplay but also amplified employee satisfaction.
Executing this vision was no small feat. Mistplay required a seamless integration with their HRM system, BambooHR, ensuring that the gifting process was not only automated but also in sync with their new hire registrations. This would allow for a truly streamlined process where new hires received gift notification emails automatically upon registration, further allowing them to submit sizing information. Above all, it was crucial that this process was effortless and efficient, eliminating any manual intervention and saving valuable time for the HR team.
Moreover, these gifts weren’t just about the items inside; they were symbolic representations of Mistplay's brand and values. It was essential that every element of the gift selection resonated with Mistplay's identity, ensuring that every new hire truly felt a part of the Mistplay family from the beginning.
The solution
To address the challenges faced by Mistplay, Giftagram presented a comprehensive solution that centered around curating bespoke new hire welcome kits. These kits were thoughtfully assembled, containing four branded gifts with the Mistplay brand. Each kit consisted of a branded T-shirt, long sleeve shirt, tote bag, and Mistplay stickers. To further enhance the unboxing experience, Giftagram added a premium water bottle, a delightful mix from Candy Labs, and a delectable chocolate bar.
Central to the success of this initiative was the Mistplay GiftCenter, which gave the HR team an intuitive and centralized platform. This platform streamlined the entire gifting process, allowing the HR team to effortlessly send gifts, monitor delivery statuses, and even receive thank you notes from appreciative employees.
The integration with BambooHR was pivotal. By connecting Mistplay’s HRM system with the GiftCenter, the gifting process was fully automated. This meant that as soon as a new hire was added to BambooHR, the GiftCenter would automatically trigger the gift notification, ensuring that no new team member was ever missed.
The results
For Mistplay, this solution wasn't just about gifting; it was a strategic approach to onboarding. This was especially significant given their remote workforce spanning across the USA and Canada. In real terms, this translated to over 300 gifts dispatched and an astounding 117 hours saved. The result? A seamless, on-brand, and efficient gifting process that not only saved time but also fostered a sense of belonging and appreciation among new hires.
Mistplay's collaboration with Giftagram yielded tangible, impactful results. Their strategic gifting initiative, aimed at enhancing the onboarding process, especially catered to their dispersed workforce in the USA and Canada. By leveraging Giftagram’s services, Misplay’s welcome gifts were thoughtfully assembled, and included branded essentials like T-shirts, long sleeves, tote bags, and stickers, complemented with premium add-ons like a branded water bottle, Candy Labs mix, and chocolate.
Most importantly, the feedback from new hires was overwhelmingly positive. These curated gifts not only conveyed Mistplay’s brand essence but also cultivated a genuine sense of belonging and appreciation among its new team members. The true success lay in transforming a procedural onboarding step into a memorable, relationship-building experience.
"Thank you Mistplay team for all your support throughout the onboarding process. You have all done so well in helping me feel welcomed and a part of the team. Looking forward to working closely with all of you :)"
Newly Hired Employee — Mistplay
