Scaling on-brand Gifting with Katten
The summary
During the holiday season, sending hundreds, even thousands of client gifts is not uncommon for law firms like Katten. In 2020 Katten came to Giftagram with the challenge of how to scale their holiday gifting across the firm’s multiple offices in the United States. Katten is home to 700 attorneys who work with thousands of corporate business clients in industries from entertainment and media to real estate, to private equity.
Through our enterprise program, Giftagram created a branded gifting portal that allowed Katten to scale their holiday client gifting across the firm for hundreds of their attorneys and administrative teams. Katten’s branded gifting portal offered a seamless way to send and track gifts while also monitoring internal budgets and spend.
Katten’s bespoke gifting portal featured a thoughtful curation of hand-selected gifts and a branded gift recipient experience from the moment they received a gift notification, to receiving their gift at the door. Giftagram ensured Katten’s clients felt valued and appreciated every step of the way.
The challenge
The Katten marketing team was searching for a way to streamline their holiday gifting. They were searching for a platform that made it easy to manage internal billing and budgets for 400 partners and attorneys, while also offering live shipping and delivery statuses on sent gifts.
While looking for a solution that could handle gifting to thousands of recipients, one of their top priorities was the ability to send gifts in bulk and a secure way to collect the most up-to-date shipping addresses from their clients. This would reduce the chances of a gift being declined at the door due to an old address or the recipient being out of town during the holidays.
Katten was also looking for a way to empower their administrative teams. The Giftagram platform allowed them to to send gifts on behalf of attorneys with personal messages and to seamlessly coordinate billing with each partner's unique ID.
The outcome
Using Giftagram’s GiftCenter, administrative teams and attorneys have the ability to send thoughtful holiday gifts to their clients at scale, all while keeping the Katten brand and personalization part of every gift. Gifts are shipped with branded packaging and a personalized notecard after the recipient provides their preferred delivery address on a branded Katten landing page.
Administrators can log into the GiftCenter to send client gifts on behalf of their team and can track the status of each gift they send from acceptance to delivery. The Katten Marketing team also has access to the GiftCenter to see all gifting activity across all attorneys and teams. The GiftCenter dashboard provided the marketing team with live reporting on all gift selections, number of gifts sent by attorney, gift spend and allocation by team.
Giftagram made it easy to keep track of budgets and billing by enabling a mandatory field in the check-out flow where gift senders input a unique ID tied to an attorney or partner at the firm.
Gift recipient thank you messages:
"Thank you, Danna! This was definitely not expected or necessary but I appreciate the gesture and warm holiday wishes."
- Jeremy
"Thank you, Carol! What a nice surprise. I have really enjoyed getting to know you and having the opportunity to work more closely with you this past year. I look forward to continuing our work together! Merry Christmas!"
- Kathy
"Thanks, Saul! Looking forward to getting many more deals done together in the future. Have a nice holiday season with your family!"
- Sam
