Johnnie Walker Pop-Up Show Powered by Giftagram Opens at Brookfield Place in Time For the Holidays
Gifting Experience Offers Complimentary Bottle Engravings and Scotch Whisky Tastings
Johnnie Walker, the number one Scotch whisky brand in the world, has brought its annual engraving kiosk to the Winter Garden at Brookfield Place, currently aglow with its festive Luminaries installation, for complimentary bottle engraving services throughout the holiday season.
As the rarest and most exclusive offering in the Johnnie Walker portfolio, Johnnie Walker Blue Label is an iconic whisky meant for celebrating all of life’s meaningful moments both big and small. A personalized engraving transforms this already special bottle into a truly one-of-a-kind gift. Whether a thoughtful message or an inside joke, the engraving is sure to leave a lasting impression.
Messages may be engraved on bottles of Blue Label (750 ml or 1.75L) of up to 45 characters in length in multiple languages including specific phrases in Chinese, Korean and Hindi. You must be of legal drinking age to participate.
Additionally, through a new partnership with Giftagram, a personal gift concierge app, you can order a bottle of Johnnie Walker Blue right from the engraving studio! The bottle will be engraved there, so you can either walk away with a personalized bottle in-hand or have it shipped to someone special just in time for the holidays. If you prefer to bring your own bottle of Johnnie Walker, you can purchase at fine liquor stores around the city. Furthermore, of-age guests who visit the kiosk will also enjoy sampling of the Johnnie Walker portfolio and specialty cocktails at the custom Johnnie Walker bar.
Johnnie Walker reminds you to please drink responsibly this holiday season.
230 Vesey St
New York, NY 10281
December 12 – 24, 2018
Hours as follows:
Christmas Eve: 11am-6pm
Christmas Day: Closed
Engraved bottles are also available for purchase online: Giftagram.com
About Johnnie Walker
Johnnie Walker is the world’s number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2016), making Johnnie Walker the most popular Scotch Whisky brand in the world.
Giftagram brings back the timeless and thoughtful act of giving with ease. A mobile-first curated gifting platform, Giftagram partners with premium local retailers and international brands to curate an exclusive selection of products and unforgettable experiences. Giftagram’s proprietary GiftMarketing solution partners with select brands to deliver unique experiential and influencer marketing campaigns while providing valuable consumer insights. Giftagram has offices in Los Angeles and Toronto.
About Brookfield Place
Brookfield Place (BFPL) New York is one of Brookfield’s most iconic Place Making destinations that brings together modern office space, cultural experiences, curated dining and world-class shopping. One of New York City’s most dynamic districts, Brookfield Place is a step away from the everyday and in step with the latest in global and local culture. The 14-acre, 5-building complex on the Hudson River in Lower Manhattan is home to some of the world’s most innovative companies and one of New York’s most celebrated experiential, culinary and shopping destinations. Brookfield animates its grand indoor and outdoor public spaces year-round through a mix of culture and events, bringing together a diverse array of New Yorkers and visitors. From waterfront cafes along the North Cove Marina to palm trees inside the famed Winter Garden, art installations to live music, Brookfield Place New York is a setting for discovery and inspiration, savoring and indulging, relaxing and socializing.
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