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George Clooney and the Story Behind Casamigos

Many have shared a tequila-fueled night with friends that resulted in a drunk idea or two for “business ventures” (“We should totally open a grilled cheese food truck, Bryan!”), but George Clooney and Rande Gerber actually made theirs happen. Gerber, who happens to be married to Cindy Crawford, and Clooney are longtime friends who own vacation properties in Mexico on the same development. While vacationing together in Mexico in 2010, the two celebrity pals sampled their fair share of tequila from bars and restaurants. From tequilas that were bad to decent to too expensive, the two finally decided to make one of their own that would be perfect. Thus, Casamigos was born.

 

The pair vowed to concoct a tequila that could be sipped all day without conjuring a hangover, though we’d maybe like to challenge the validity of this statement. Nevertheless, Gerber and Clooney spent the next two years researching, meeting with distillers, trialing samples and doing taste tests until they found a foolproof recipe.  

 

Once they found the perfect tequila, Gerber and Clooney quickly ordered bottles to be delivered to their homes, both situated on a property known as Casamigos which loosely translates to “house of friends” (think “Casa” and “Amigos”). It was only fitting that the pair eventually named their own tequila after this very place.

 

Friends and family loved the taste of the liquor, which is who Casamigos was originally made for. However, after ordering 1,000 “sample” bottles of the tequila in just one year, their distiller told Gerber and Clooney they needed to get a license. In 2013, Casamigos was officially launched and made available to the public. Since then, it has become one of the fastest growing tequila companies in the world, doubling its production volume between 2014 and 2015.

 

Though any product backed by George Clooney would probably sell itself, Casamigos is the real deal. The brand has won competitions coast-to-coast, from the Los Angeles Spirits Competition to The New York Wine & Spirits Competition. This stuff is good–so good it was sold to the tune of $1 billion early in 2017.

 

Though the company was sold to Diageo, a British multinational alcohol company, Gerber, and Clooney remain heavily involved in the business. Casamigos is now sold in 20 countries and, according to Business Insider, Gerber says he and Clooney “still taste each batch.”

 

This liquor is made from 100-percent Blue Weber agaves roasted in traditional brick ovens for 72 hours, which helps create Casamigos’ one-of-a-kind taste. The tequila is then fermented for an 80 hour period, sealing in the refined, unique flavor. Casamigos is meant to be sipped slowly and enjoyed with good company, making it the perfect gift to send to friends. It’s a tequila so smooth, Clooney and Gerber boast you can drink it neat.

 

Though it tastes great on its own, the Casamigos website lists recipes for delicious, handcrafted Casamigos cocktails, made with each of their three unique tequilas: Casamigos Blanco Tequila, Casamigos Reposado Tequila, and Casamigos Añejo. We included our three favorites below, so you can concoct your own next time you find yourself in need of a stiff drink with good friends.  

 

If you’re looking for something classic, we suggest trying out the Casamigos Margarita, made using Casamigos Blanco Tequila ($48 on Giftagram).

 

Casamigos Margharita

Casamigos Margarita

Recipe:

  • 2 oz. Casamigos Blanco Tequila
  • 1 oz. Fresh Lime Juice
  • .25 oz. Fresh Orange Juice
  • .5 oz. Agave Nectar
  • .5 oz. Orange Liqueur
  • Garnish with a lime wheel through a skewer
  • Combine all ingredients into tin shaker. Add ice. Shake vigorously for 8-10 seconds. Strain into rocks glass. Add fresh ice. Garnish.

 

This delightful blend of Casamigos Blanco Tequila, fresh lime juice, agave nectar and orange liqueur might be the perfect margarita. It’s a refreshing cocktail that pairs excellently with your favorite tacos.

 

If you prefer a fruitier palate, then look no further than the Casamigos Paloma, made using Casamigos Reposado Tequila ($48 on Giftagram).

 

casamigos reposado tequila

Casamigos Paloma

Recipe:

  • 2 oz. Casamigos Reposado Tequila
  • .75 oz. Fresh Grapefruit Juice
  • .5 oz. Fresh Lime Juice
  • .25 oz. Agave Nectar
  • Splash with Grapefruit Soda (Suggested San Pellegrino Grapefruit Soda)
  • Garnish with a grapefruit wheel
  • Combine all ingredients into shaker. Add ice. Shake vigorously for 8-10 seconds. Fine strain in rocks glass. Add fresh ice. Garnish.

 

The splash of Grapefruit, fresh lime juice, and Casamigos Reposado Tequila make an irresistible adult beverage that’s perfect for happy hour.

 

Lastly, if you’d like to relish a more mature aperitif, we suggest mixing up an Añejo New Fashioned, made with Casamigos Añejo Tequila ($58 on Giftagram).  

 

Añejo New Fashioned

Añejo New Fashioned

Recipe:

  • 2 oz. Casamigos Añejo Tequila
  • .25 oz. Agave Nectar
  • 2 Dashes Orange Bitters
  • 2 Dashes Angostura Bitters
  • Garnish with an orange peel wrapped around a Luxardo cherry on a skewer
  • Combine all ingredients into a glass mixer. Add ice. Stir quickly for 30-40 seconds. Strain into rocks glass. Add 1 large ice cube. Garnish.

 

This bold cocktail is made with Casamigos Añejo Tequila plus two kinds of bitters and garnished with an orange peel. The fiery flavor profile makes the Añejo New Fashioned a perfect beverage for sophisticated drinkers.

Casamigos is meant to be drunk with good company, and there’s better way to do it than by sending your best friend a bottle of their very own to enjoy (with you, of course).  

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