Growth Marketing Manager

Toronto, ON, Canada (hybrid office environment — occasional in-person meetings)

Full Time

Job Description

This multifaceted marketer will oversee all aspects of marketing for Giftagram including growth strategy, driving awareness, activation, retention and referral. This position will manage our design team, freelance network and closely collaborate with our Product, Sales and Client Success teams. Reporting to the CEO, and working closely with the executive leadership team, this individual will own setting KPIs, forecasting and reporting on results.

What you'll do


  • Own pipeline and CAC targets. You’ll be responsible for hitting targets around Sales Qualified Opportunity generation


  • Develop, execute and scale campaigns. Working with internal and external partners, you’ll brainstorm and launch new experiments, A/B test and scale the winners


  • Produce engaging content. You’ll work with internal and external design and copywriters to develop landing pages, blog posts, emails, social content, newsletters, etc


  • Roll up your sleeves and dive in where needed. Like the rest of our team you’ll be hands-on helping with projects outside your job description



Qualifications


  • Extreme ownership mentality. You’re constantly thinking of new ways to hit your goals and diving deep into campaign analytics


  • We prefer 3+ years experience in B2B or demand generation


  • Strong attention to detail and project management skills


  • Strong writing skills. You can make complex concepts easy to understand and know how to write conversationally


  • Experience with HubSpot, Google Ads, Google Analytics


  • High bias to speed and execution. We’re looking for someone ready to do what it takes to help us hit our goals

About Giftagram

Giftagram is reinventing the timeless art of gifting. We build and manage programs that make it easy to appreciate, reward and inspire loyalty for clients and employees. Our GiftCenter platform gives clients access to a curated marketplace of gifts from local partners and national brands. Relationships are at the core of our business, and we are fanatic about creating an environment of success for all of our client partners, gift vendors and employees.